Client request: Create a poster for a cafe that can be adapted to any size.
Applications: Flyer, signage at the entrance, menu, print materials (flyers, booklets, magazines), social media, and advertising.
Color palette and overall visual: Simple image, no unnecessary "noise." Main element: a cup with the cafe name "good morning" printed on it. Include opening hours. Optional: add a pastry or dessert.
Goal of the poster: Show that the cafe is open from 7:30 AM, so people can stop by for coffee on their way. Also, highlight a 20% discount from 7:30 AM to 12:00 PM.
SOCIAL MEDIA VISUALS FOR A PSYCHOLOGY AND RELATIONSHIP BLOG
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Brief: Create visuals to warm up the audience for an upcoming social media livestream.
The livestream will focus on personal growth and relationship crises (with oneself, a partner, loved ones).
Deliverables: 5 posters, adapted for both feed posts and stories.
Important:
1. The first poster must include the livestream title: "Starting Point" 2. Posters should leave space for adding text later (when we design the stories ourselves).
Colors & visual style: The goal is to reflect the depth of the target audience's emotions — so deep colors like black, dark blue, dark brown, with brighter yet muted accents. The color palette should match the blog's overall visual identity.
Note: Clear references were provided by the client, so the work largely followed those.
POSTS FOR VOLNA&CODE
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Brief: Design a poster for a New Year's event to be posted in the community's Telegram channel.
Here I was given creative freedom as a designer and the opportunity to create the visual for the post according to my own taste.
VISUAL FOR A POST IN THE Telegram-CHANNEL «CRYPTO VZGLYAD»
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Brief: Include the channel name «Crypto Взгляд». Below it, the slogan: «A reliable source of crypto information!» The visual should convey the channel's idea and resonate with its name. Visual elements referencing the channel's theme (cryptocurrency) may be added.
*The client gave no clear visual requirements or references, so we relied on my vision, which was then approved step by step. The female model was generated in AI Ideogram and further refined in Photoshop.
The result pleased the client so much that they decided to use the poster as the channel's avatar :)