Brief: The logo design should convey the brand's premium status. Minimalism and classic style. No bright colors or overly strong accents. I would like it to be immediately clear what the logo is about, even without text.
Note: No references were provided. The logo was fully conceived and created from scratch with minimal input from the brief
Logo for the eco-hotel "ZAgori"
р.
р.
Brief: Design a logo for an eco-hotel and glamping site. The goal of "ZAgori" is to change the perception of outdoor vacations and elevate uncomfortable tent camping to a new level — where you can feel both like a traveler and at home at the same time. The logo should convey this sense of coziness / comfort. Therefore, the color palette should be muted (green, brown, dark milky white).
Note: Approximate references were provided.
Logo for the restaurant "Rybnoe Mesto" (Fish Place)
р.
р.
Brief: The restaurant segment is premium, so it's important to maintain an aesthetic visual in the logo. Ideally, the logo should be memorable, yet not bright or overly accent-heavy. In terms of color palette and font: an aesthetic, thin font; restrained logo tones.
Designer's rationale (added by the designer): When designing the logo, I try to rely not only on the brief but also immerse myself in the brand's concept and ideology. I decided to convey the idea of freshness of the seafood dishes — the fish is so fresh, as if it was just caught and immediately cooked. The logo conveys a peaceful and calm restaurant atmosphere (through the visual of a fisherman on a calm river and the muted tones of the logo). For colors, I chose white and a shade of Deep Slate Blue, which in my opinion adds a sense of premium quality to the logo.
Logo for QuantumFlow
р.
р.
Brief: Develop a logo based on the current website design. A complete transformation of the logo is not expected — it is enough to slightly modify it and make it more modern.
I would like to add a touch of neon to the logo design.
Logo for PRAGMATICA
р.
р.
Brief: Focus on strictness, minimalism, and aesthetics. Dark colors, with possible bright accents. Images are not necessary — perhaps create some kind of symbol that clients would associate with our company.
Designer's rationale (added by the designer): The logo must convey the brand's ideology, which in this case is embedded in its very name — pragmatics, pragmatism. I decided to make the symbols and font on the logo even and strict. I listened to the client's request to create a symbol that would strengthen the company's brand. I settled on the image of an inverted house, which also resembles a protractor — emphasizing precision in construction and collaboration. The symbol also resembles a mountain, which interprets the company's drive for high results and increasing client trust.
Logo for the cooking blog "Cozy Food"
р.
р.
Brief: The Cozy Food channel features video content with recipes for everyday home-cooked meals. They are characterized by simplicity of preparation and a homemade taste. I would like to combine a modern style with a cozy, homely vibe in the logo.
Color palette: green, beige, milky white, yellow.
Note: An approximate reference was provided with the brief.